What marketing techniques work for your meetings?

“One of the most important aspects of marketing is to know your audiences well and to always evaluate the quality of the current program. We survey attendees, asking for ideas on future topics and suggestions, and then we try hard to put those suggestions into action.

“Our department plans about 30 meetings a year. The sizes of the meetings vary from 30 participants to 2,500 and more. For our larger gatherings, we use a promotional video that is based on clips from the previous year's

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