The main reason I go to RCMA is for the contacts: exchanging ideas with others in the field; catching up on what's happening so that I don't fall behind. The presentations — most of them excellent — are a bonus. Jeff Tobe's session, for example. I'd never heard of him before, and his presentation was a winner.
I bought his book, Coloring Outside the Lines, and read it as soon as I got home. I have the book on my desk right now and still pick it up and re-read parts at random. J