Welcome to a Seller's Market in Hotel Space

In the new seller's market, will planners have to start paying for meeting space?

According to Starwood Hotels & Resorts Worldwide President and COO Bob Cotter, if they want rock-bottom guest room pricing, they just might.

Cotter emphasized that Starwood intends to continue to be a strong partner to planners, even as the hotel market shifts to a seller's market, which has not been the case in the past four years.

It won't be an easy partnership.

Not only wi

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