We did a change in location for our meeting for children. It's been in our region, but we decided to move it out West. It gave us a new clientele, and afforded new opportunities in public relations with people who didn't know what we were doing before.
It was more costly. … We don't know how good the money investment was, but it was a good PR success as far as the event goes. For future conferences, we're looking at the Northeast and Gulf Coast.
Change is good.