The concept is straightforward: Find someone you don't know at the conference evening reception and strike up business-related small talk.
But as most people will confess, networking is not easy. And I'll admit it: I'm kind of shy, which makes it that much more difficult. Even managing a simple handshake can be a challenge when you're holding a glass in one hand and a plate of food in the other. And don't get me started on how I'm also supposed to find a third arm to pull out a