When suppliers ask for my thoughts on the religious market, one thing I say is: Religious meetings always will be there. Good times, bad times, it doesn't matter — religious meetings continue to be held. If you stick with religious meetings in the good times, those meetings will be there when you really need them. Like right now.
In the aftermath of September 11, 2001, one sector of the meetings field — religious meetings — held strong while other market niches collapsed.