Powerful Stuff

Pop quiz:

Three days after a typical learning session at a typical religious meeting or conference, how much of the information will the typical attendee have retained?

“Well, the speaker was great, so I'll guess 80 percent.” That's a little high.

“Fifty percent?” Still too high.

“Thirty percent?” Lower. The answer is 10 percent.

Amazing, isn't it? As religious meeting planners, you work extremely hard to find gifted speakers who will present wonde

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