“Why spend the energy, money, and effort to be a participating member of RCMA?” a denominational event planner once asked me. “We already know what works for our events.”
The answer is that regardless of how long we have been in our assignments or how much experience we have, we must continue to rejuvenate ourselves and learn cutting-edge methods for staging successful meetings and events.
Why expend the effort? Because the world keeps changing, and our attendees are changing