Have you ever received several marketing pieces for a meeting and thought, ‘Gee, that's all I really needed’? Have you ever attended a religious meeting that had multiple messages and said to yourself, ‘I still don't know what the purpose of the meeting is’?
This is where attention to a marketing plan saves money and pays off in the long run. Once you've determined that a face-to-face meeting is the best fit for your communication needs, you need bodies to make it happen. The s