Is my organization relevant to its members? Is my organization different from other religious groups? Are we communicating in a language that will resonate with our audience? These are just some of the questions to ask when branding an organization or event.
What is a brand? A brand is a widely recognized name or symbol. In the consumer realm, Nike, McDonald’s, and Apple have the highest brand recognition.
People believe that it takes a lot of money to develop a brand, but tha