The Hotel Trading Game

Suddenly, it seems, everybody wants to be in the hotel business, and everyone in the hotel business wants to grab every available customer. Mergers are commonplace, brands are being traded back and forth, and new lodging chains are popping up all over the place.

Nine major mergers and acquisitions took place in each of the last two years, according to PricewaterhouseCoopers. Bjorn Hanson, PhD, PWC's hospitality and leisure analyst, predicts more of the same in 2006.

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