Hotel industry: Optimism is in the air

The crystal balls were rolling at the Hotel Sales & Marketing Association International-New York University Industry Strategy Conference in New York City in late September, with a panel of hotel experts offering a situation analysis as well as a glimpse into the future of the hospitality industry.

The good news, according to Betsy O'Rouke, senior vice president, marketing, Travel Industry Association of America, is that hotel occupancy has bottomed out. “Business travel will impro

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