Friending the Meetings Industry

In 2006, Chicago-based Starcom MediaVest Group deployed an online social network to connect the 200 executives attending its global meeting in Rome. Little did they know, it was the germ of a network that would soon grow to be more than 10 times larger.

SMV Global's Rome meeting network, designed by introNetworks, allowed attendees to create online profiles describing their strengths, challenges, experience, and responsibilities, as well as some personal interests. The executiv

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