First Half of 2009: One of the Worst Ever for Hotels

The hotel industry may have hit bottom in the first half of 2009, as the three major metrics — occupancy, revenue per available room, and average daily rate — suffered steep declines for the first six months of the year.

“The first half of 2009 was, without question, one of the most challenging the U.S. lodging industry has experienced,” said Bobby Bowers, senior vice president of operations at Smith Travel Research, Hendersonville, Ky., in a news release. Compared to the first six mo

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