Embracing Innovation for a Better Life

Cher Lorentz — meeting planner, wife, mother … product endorser? If you know the mild-mannered, Minneapolis-based Evangelical Free Church of America conference coordinator, it might seem far-fetched to imagine her appearing on television. But Google her name, and you'll find a link to a Vonage Web site. The voice-over-Internet telephone company features a transcript of her interview on a local television news program and a link to watch the video clip where she became an unpaid endorser of

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