Convenience and Relevance

The researchers found that 84 percent of respondents had attended one or more exhibitions in the past three years. On average, respondents had the opportunity to attend 7.6 events related to their careers during that period and attended 2.8 of them. Typically, Millennials attended a higher percentage of meetings available to them than Gen Xers.

Both Gen Xers and Millennials ranked convenience and the relevance of the event's theme as critical factors when deciding whether to attend an

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