Canceled Religious Pilgrimage Goes Viral

It’s not often that an article about a religious meeting, appears in the trade journal Advertising Age. But it’s not every day that a religious ad wins a major advertising award and a virtual religious event wows the Internet.

Here’s the explanation: At the height of the H1N1 flu virus in 2009, Costa Rica’s Minister of Health banned an annual, 228-year-old pilgrimage that draws more than 1 milli

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