Canceled Religious Pilgrimage Goes Viral

It’s not often that an article about a religious meeting, appears in the trade journal Advertising Age. But it’s not every day that a religious ad wins a major advertising award and a virtual religious event wows the Internet.

Here’s the explanation: At the height of the H1N1 flu virus in 2009, Costa Rica’s Minister of Health banned an annual, 228-year-old pilgrimage that draws more than 1 milli

Register to view the full article

Register for and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.