Can You Find Your Meeting's Invisible Dollars?

Here's a crash course in Budgeting 101 from the author of Meeting Planning For Dummies, Susan Friedman, aka The Tradeshow Coach (www.thetradeshowcoach.com).

Meeting planners often ask me, “What on Earth do I include in the budget?” says Friedman.

The answer is very easy: “Everything.” If you have historical data from a similar event, you're in luck, because then you will have a good idea of previous e

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