Bid Adieu to Attrition

Christy Richards is a rare breed in the meeting planning business. She doesn't “do” attrition. Never has and, she hopes, never will. The meeting planner for the Chicago-based National Association of Realtors avoids the “A” word by employing a room-pricing formula and rate protection clauses that result in significant room discounts for NAR attendees.

“The rate drives the people to your group block,” she explains. “Very few people want to book on the Internet just for the pleasure of b

Register to view the full article

Register for and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.