Your planning can be flawless, but disappointing attendance can overshadow an otherwise wonderful meeting. The good news is that you can affect attendance by using sound marketing strategies. Here are 28 to consider.
Get Involved in the Big Picture
1. Learn how your meetings fit into the overall organizational structure, how they further its goals, what its priorities are. Then you can make appropriate decisions about using direct mail, a Web site, postcards, e-mail —