Destination Spas Come of Age

WHEN MIRAVAL, A LUXURY DESTINATION SPA in Tucson, Ariz., opened nine years ago, “we had no idea corporate group business was going to take off like it did,” says conference services manager Mary Monaghan. Now, she says, corporate retreats account for 30 percent to 40 percent of Miraval's total revenue.

The evolution of “fat farms” into destination spas happened more than a decade ago, but only in the past fe

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