Making Hotel Spas Distinctive

Starwood is the latest hotel chain to get on the spa branding bandwagon. The Starwood Spa Collection consists of 30 elite spas around the globe, ranging from the Spa Gaucin at the St. Regis Monarch Beach in Dana Point, Calif., to the AltiraSpa at the Mardavall Hotel & Spa in Mallorca, Spain.

Each Starwood Spa meets a lengthy list of membership criteria that includes such factors as overall spa size, the number of treatment rooms, and the kinds of services offered. So far, “the fee

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