Tight budgets and tough ROI have companies scaling down entertainment. Event planners suggest several ways to cut costs in a way that qualifiers won't notice.
Michael Boltzman, director of business development, Clear Channel Entertainment Special Events, St. Louis: Try an “unplugged” show — the intimate acoustic concerts made popular by MTV in the mid-1990s. Picture Hall and Oates, for example, with just guitars and a microphone.
Peter Berliner, Innovative Entertainment, San F