For Engaging Event Entertainment, Try the Human Touch

The Insider’s Guide to Entertainment—With Bill Hopkins

Props, lighting, and music create your event’s tone and atmosphere. Often overlooked, however, is the potential effect of walk-around characters and greeters, dramatic dancers, movement artists (think Cirque du Soleil), and other personalities who can reinforce your event goals by helping guests connect to the experience through authentic and human interaction.

While p

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