StarCite Doing Big Business

Business is booming for StarCite, which provides Web-based meeting technologies and services through its Online Marketplace requests-for-proposal system, Reg Web meeting registration, and Integrated Meetings Platform for meetings, registration, and group air.

From July-September, StarCite users’ RFPs provided nearly 799,000 group room night leads to databased properties, up 24 percent from the first quarter. This represents the potential for nearly $132 million in room-night revenue and an estimated $85.7 million from food and beverage and ancillary revenues. The number of RFPs the company delivered to hotels is up 425 percent from this time last year. It expects to deliver more than $750 million in revenue opportunities and 2.75 million room-night opportunities to hotels by the end of the year. StarCite’s attendee management applications—RegWeb and b-there—also are growing, and the company expects they will garner more than 1 million transactions by the end of the year.

The StarCite Online Marketplace got a boost in buyer and supplier customer bases after the company acquired b-there Corp. in July, which netted the firm the accounts of companies such as Aetna Inc., AT&T, Nortel Networks, and Proctor & Gamble. It also got a leg up by selling expanded solutions to new customers, including Aventis, Investors Group, Merck, and the National Marrow Donor Program.

StarCite also powers the group RFP functionality of the Starwood Hotels and Resorts, Fairmont Hotels, and Omni chains, along with several individual hotels. This quarter, Omni signed technology and marketing agreements, and the tech provider signed agreements to power the Web sites of eight other hotels and two convention and visitors bureaus during the quarter, according to a press release.

"Companies are beginning to plan more events, but it’s clear that many corporations want to manage them smarter than they have before—using enterprise meeting solutions, attendee registration and management, and group air solutions," said John Pino, StarCite’s founder and CEO, in a press release.