face2face [1]

For the rich, it’s all about the experience

If your attendees tend to be on the affluent side, the American Express Platinum Luxury Survey [3], a new study of the affluent consumer, suggests that you may want to kick it up a notch when it comes to accommodations, dining, and special events, because they’re no longer about keeping up with the Jones’ stuff.

    "In the real world, affluent consumers aren't relaxing poolside or eating bonbons," said Peggy Maher, senior vice president and general manager, Consumer Charge Card, American Express "They're working long hours, juggling personal and professional lives, and are constantly pressed for time. For instance, our affluent cardmembers are looking to ease their busy, often hectic, lives with experiences that will make them feel special... The most popular experiences are fine dining and luxury travel."