Cracking the PhRMA Code: What It Means for CME and Pharma Meetings By Juhan Sonin at Flickr.com

Cracking the PhRMA Code: What It Means for CME and Pharma Meetings

If you're wondering just how seriously the pharmaceutical industry is taking the new ethical code issued by the Pharmaceutical Research and Manufacturers of America (PhRMA), consider this example: At Pharmacia Corp.'s annual meeting in Chicago this past April, a shareholder stood up and expressed her concerns about the relationships between industry and physicians, criticizing both parties. Fred Hassan, Pharmacia chairman and CEO, and chair of PhRMA's board of directors, told h

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