AMEX Launches Pharma Meetings App

American Express Meetings and Events has launched a new meetings app designed to help pharmaceutical companies comply with the transparency regulations required for their meetings involving healthcare professionals. The app, which is powered by the global mobile event technology firm DoubleDutch, enables meeting owners to electronically confirm and log HCP attendance. It also can be customized to provide local languages and relevant legal messages on a country-specific basis.

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TAGS: Mobile
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