Say your company is one of the world’s largest pharma or biotech firms with almost 100 products being marketed in 60 countries and close to 30,000 employees. You—and others in your company—are likely planning meetings for healthcare professionals spanning the globe, but there is no centralized process controlling all those HCP interactions and ensuring all the rules and regulations are being followed.
The result? At best, a lot of confusion, redundancy, and wasted time. At worst?