Patti Roscoe: 25 Years of Raising the Bar

In 1981, armed with a loan from the U.S. Small Business Administration and a little office equipped with a folding table, a chair, and a telephone, Patti Roscoe launched the destination management company that would set a benchmark for the industry. “A competitor told one of my clients that I wouldn't last six months,” she recently told the audience at the 25th anniversary celebration of her company, PRA Destination Management, held in San Diego.

Instead, “We were constantly asked why

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