Companies are not cutting back on events. A recent reader survey by our sister magazine Special Events reveals that 57 percent of event planners — both in-house and independent — expect to stage more events in 2007 than they did in 2006. Just under 30 percent say that they will likely stage the same number this year as last year, and less than 4 percent say that they will stage fewer events.
Also clear is that events are not just about entertainment anymore. “To be frank, gone