Adapt or Die: The Evolution of Meeting and Incentive Firms

Adapt or Die: The Evolution of Meeting and Incentive Firms

Meeting and incentive companies are adding services and positioning themselves as strategic partners to win corporate clients' business in 2010. It might be the only way they can survive.

On the surface, it Looked Like Just Another year-end sales meeting. There were state-of-the-business discussions, training sessions on the company's products, and workshops to share best practices. But when Creative Group Inc., a meetings and incentives company focused on the corporate market, brought together the sales team from its Appleton, Wis., and Chicago offices for four days in New Orleans la

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