Why Bother With a Pre-Meeting Survey?

Why Bother With a Pre-Meeting Survey?

“We already know what we’re going to present at the meeting, and we know what attendees want to hear about.” How many times have you heard that from your internal meeting clients?

If, for a moment, you ask meeting owners to put on their marketing glasses and view the meeting as a customer experience, they might see things differently.

They might realize that the meeting experience is like a product that has to be designed to satisfy the real needs of the

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