Sports Sponsorships Pay Off

Sports Sponsorships Pay Off

You could say it all started in February 2009. That’s when Rep. Barney Frank of Massachusetts, Democratic chairman of the House Financial Services Committee, sent a letter to Northern Trust’s CEO lambasting the Chicago-based bailout recipient for its title sponsorship of a PGA Tour stop in Los Angeles.

On learning of the bank’s on-site hospitality

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TAGS: Sponsorships
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