Sales training is always a priority at financial services and insurance companies. How can you ensure that it works? Provide a mix of training modalities, says Kristen Smithwick, manager of membership services, Best Practices LLC, a Chapel Hill, N.C. — based research firm.
“The most effective sales training combines on-the-job coaching, classroom training, and self-directed education,” advises Smithwick. She suggests mixing instructor-led training with experiential activities s