Good Measure: EIBTM Honors Event Company for ROI Analysis

EIBTM, the European Incentive, Business Travel & Meetings exhibition, which wrapped up in December in Barcelona, has just announced the winner of its 2009 Best Event Evaluation award.

Troi Helsinki, a Finland-based event-management company, took the prize for its measurement of the return on investment from the annual meeting of a data-security company client, F-Secure.

The meeting, F-Secure’s Global Channel event, brought

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