Can You Really Measure ROI?

The problem with measuring return of investment in a training program starts with the term itself.

“ROI refers to how much profit a company makes relative to the money spent to manufacture and sell a product. How can you apply that to the intricacies inherent in training people?” says Albert Siu, chief learning officer at AT&T's headquarters in Basking Ridge, N.J., who likens the pursuit of ROI from employee training to the quest for the Holy Grail.

Still, the need to meas

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