Can You Really Measure ROI?

The problem with measuring return of investment in a training program starts with the term itself.

“ROI refers to how much profit a company makes relative to the money spent to manufacture and sell a product. How can you apply that to the intricacies inherent in training people?” says Albert Siu, chief learning officer at AT&T's headquarters in Basking Ridge, N.J., who likens the pursuit of ROI from employee training to the quest for the Holy Grail.

Still, the need to meas

Register to view the full article

Register for and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.