Ziment, A Pharmaceutical Market Research Firm, Acquired By Unit Of WPP

The Ziment Group, a US-based pharmaceutical market research agency, has announced that it has been acquired by WPP on behalf of WPP's Information and Consultancy group, Kantar.

Ziment will form the base of a new global healthcare practice to further improve the service Kantar offers its pharmaceutical, biotechnology and medical device clients. WPP's current offerings to the sector include CommonHealth, a pharmaceutical marketing and communications business; Sudler & Hennessey in m

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