WTO, EIBTM, ICCA, and MPI Hope to Raise Meetings Industry Profile

Two major meeting associations have joined with the World Tourism Organization and EIBTM, a trade show organized by Reed Travel Exhibitions, to create a partnership that will measure the global importance of the meetings industry, with the aim of raising its profile and value among governments. The announcement was made at EIBTM 2004 in Barcelona last week.

The agreement was struck between the World Tourism Organization, the International Congress and Convention Association, Mee

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