Where Have All the Small Meetings Gone?

In the general scheme of things, it’s relatively easy to cancel small meetings—and you don’t have to worry about huge attrition, either. "If you have tremendous amounts of space and facilities tied up contractually, it’s a bigger deterrence to cancellation," explains Bill Howard, vice president of marketing, tourism, and communications with the Atlanta CVB. "Small meetings are just simpler to cancel. And," he adds, "I think the small meetings may be the slowest to come back."

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