VIRTUAL TRADE SHOW: THREAT OR MENACE?

Harry Tsao came out swinging: "Trade shows are great, but is it really worth investing a million dollars--once you factor in all costs--to come to Comdex?" Tsao, vice president of marketing for ShowExpo.com, a Pasadena, Calif., company that offers trade show-like service from a Web site, wasn't afraid of telling an audience of show and event managers that computer events were too big, too expensive, and not effective enough at delivering business.

So began the Computer Event Marketing

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TAGS: Event Tech
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