Using Events to Reinforce Corporate Culture

WHAT IS THE MAJOR CHALLENGE of every modern growth company? To avoid losing connection with what made it great in the first place.

That's what was on the minds of Seattle-based Starbucks Coffee executives planning the company's first Global Leadership Conference, held at Seattle's Key Arena and Washington State Convention Center last March. The event, called “Team Starbucks: Winning Together,” recently earned a Global Paragon Award from Meeting Pro

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