TRAINING: Choose Your Ideal Audience

Recently, I received an invitation to attend a training. The list of who should attend included at least 20 job titles ranging from CEO to IT manager. Who do you think will attend? I predict that the trainees will be predominantly IT managers or their delegates and that attendance will be light. If executives are needed to make this training a success, someone has made a very expensive mistake: The organization did not choose its "ideal audience."

Most companies fail to spend enough t

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TAGS: Event Tech
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