Toys: Digital Marketing Giveaways

Seattle-based Palmtop Publishing, the folks who brought you Pocket Show Guides for handheld computers (TM, September/October 1999), has a new trick in its pocket. While the company's first product, downloadable event guides for PalmPilots and Windows CE-based handheld devices, was geared to show management, this time Palmtop has something for exhibitors: PocketGrams.

Unveiled in January at IDG Expo's MacWorld Expo 2000, PocketGrams are interactive brochureware that exhibitors can beam

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TAGS: Event Tech
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