Tales from the Downturn: How NEMICE Built Attendance Despite Down Economy

NEMICE works to meet registration goals despite the odds.

One month out from the meeting, things were looking bleak for the New England Meeting Industry Conference and Exhibition. “Although the dark clouds were forming during the months of planning and reinventing, no one anticipated the extent of the impact of the economic meltdown or the ‘AIG effect’ on NEMICE,” says Karen King, CMP, CMM, principal, meeting strategists llc, Boston, and vice president of education for th

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