Six Essential Marketing E-Mails

From the initial invitation to the post-event thank you, every communication with your audience should be viewed as a marketing event.

Every communication between a planner and attendees should be viewed, at least in part, as a marketing event. Even basic communications are important opportunities to build relationships and to add value.

From a marketing perspective, e-mail is an efficient, effective way to communicate. It allows planners to test different messages,

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TAGS: Event Tech
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