San Jose: Uptown and Downtown

Dan Fenton, president and CEO of the San Jose (Calif.) Convention & Visitors Bureau, acknowledges that the buyer-seller relationship was changing even before 9/11 complicated things. Because of the value of group business, “We as a destination are trying to take the long-term view” in strengthening those relationships, he says. Consequently, both infrastructure and marketing are getting a boost.

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TAGS: Event Tech
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