Reviews: What Your Sales Guys Are Reading

Who should attend your user-group meetings? Should it be software developers? Should it be channel resellers? Should it be product end-users? Some combination thereof? And how can you sell your company's sales and marketing people on your ideas? Find the answer to these questions and more in The New Strategic Selling, by Stephen E. Heiman, Diane Sanchez, and Tad Tujela, published by Warner Books.

If you've ever wondered where the concept of "win-win" selling comes from, here's your ch

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TAGS: Event Tech
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