Pulling Together in Charley's Wake

WHEN DISASTER strikes, the adage “every man for himself” goes out the window. People have a tendency to work together when things look bleak, and the reaction to Hurricane Charley demonstrates once again that the hospitality industry is no exception.

In the face of a catastrophe, be it September 11, 2001, or Hurricane Charley in August 2004, the hospitality industry's “competitive nature just kind of goes away,” says Mark Vaughan, director of marketing for the Marco Island Marr

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