PROFITABLE TRADE SHOW

Sorting the hip from the hype in new CD-ROMs, Web sites, and books



Trade Show Text

After spending 20 years deeply involved in the trade show world, Michael Hough has done the ultimate brain download. He's deposited his knowledge in a how-to manual published early this year called The Profitable Tradeshow. For this 159-page (plus appendices) text, Hough has drawn from his posts as co-founder of the A/E/C Systems Show and recently as senior managing director

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TAGS: Event Tech
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